Web Survey Bibliography
The proliferation of personal computers and the development of personal computer-based survey software in the 1980's have created the opportunity to conduct disk-by-mail surveys (henceforth referred to as DBM). This paper is organized into ten sections, beginning with a brief review of the history and background of DBM surveying. It then discusses when it is appropriate to use DBM, and describes factors that affect response rate. The next few sections provide respondents' evaluations of the disk-based survey task, outline its limitations, provide a brief examination of non-response, and conclude with cost and timing comparisons for DBM surveys and other data collection methodologies. The document then describes a case example from Apple Computer, including a discussion regarding the uses of the information. The paper then summarizes the best practices for DBM surveys, and ends with a look at the future of DBM surveying. This paper focuses primarily on conducting DBM studies in a business-to-business environment. In specific cases, such as a customer satisfaction or new product follow-up for personal computer products, DBM can also be used successfully in the home market. However, because the penetration of personal computers in the home market is estimated to be only 32% (Source: Electronic Industries Association, 1992) and many of the home computer systems are not IBM-compatible, IntelliQuest does not suggest using DBM for the general home market at this time.
Web survey bibliography (4086)
- How to conduct self-administered and mail surveys; 1995; Bourque, L. B., Fielder, E. P.
- Alternative methods of presenting bi-polar scales in telephone interviews: 1 to 7 vs. -3 to +3 and neutral...; 1995; Schaeffer, N. C., Baker, K.
- A review of the 1992 VRS Exit Poll; 1995; Mitofsky, W. J., Edelman, M.
- The role of computer-based test interpretation (CBTI) in occupational assessment; 1995; Bartram, D.
- The effects of alternative methods of collecting similarity data for multidimensional scaling; 1995; Bijmolt, T. H. A., Wedel, M.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Method of psychological assessment, self disclosure, and experiential differences: A study of computer...; 1995; Loke, S. D., Gilbert, B. O.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- An Exploratory-Study of The Perceived Benefits of Electronic Bulletin Board Use and Their Impact on...; 1995; Wotring, C. E., Forrest E. J., James, M. L.
- The interactive effects of monetary incentive justification and questionnaire length on mail survey...; 1994; Biner, P.M; Kidd, H.J
- The Impact of Topic Interest on Mail Survey Response Behaviour; 1994; Martin, C.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.
- A comparison of vertical and horizontal rating scales; 1994; Friedman, L. W., Friedman, H.
- Decentralised CATI Versus Paper and Pencil Interviewing: Effects on the Results in the Swedish Labour...; 1994; Bergman, L. R., Kristiansson, K.-E., Olofsson, A., Safstrom, M.
- Audio and Video Computer Assisted Self-Interviewing: Preliminary Tests of New Technologies for Data...; 1994; O'Reilly, J. M., Hubbard, M. L., Lessler, J. T., Biemer, P. P., Turner, C. F.
- Touch-tone data entry for household surveys: Research findings and possible applications; 1994; McKay, R. B., Robon, E. L., Malik, A. B.
- Estimating the effect of incentives on mail survey response rates: A meta-analysis; 1993; Church, A. H.
- The biasing effect of scale-checking styles on response to a Likert scale; 1993; Friedman, H., Herskovitz, P. J., Pollack, S.
- SUMI: the Software Usability Measurement Inventory; 1993; Kirakowski, J., Corbett, M.
- Generalized raking procedures in survey sampling; 1993; Deville, J. C., Sarndal, C. E., Sautory, O.
- Discovery-oriented consumer research; 1993; Wells, W. D.
- Case Management and Communications for Computer Assisted Personal Interviewing; 1993; Nicholls II, W. L., Kindel, K. K.
- The Use of CAPI for Attitude Surveys: An Experimental Comparison with Traditional Methods; 1993; Martin, J., O'Muircheartaigh, C., Curtice, J.
- Management of Computer Assisted Interviews in the Netherlands; 1993; Hofman, P. M. B., Keller, W. J.
- Computer Assisted Survey Methods (CASM) at OPCS and some current issues in the use of Blaise for the...; 1992; Manners, T., Bennet, N.
- Understanding the decision to participate in a survey; 1992; Groves, R. M.; Cialdini, R.B.; Couper, M. P.
- Serial context effects in survey interviews; 1992; Daamen, D. D. L., de Bie, S.
- Report on feeling thermometer for "moderates"; 1992; Brady, H. E.
- Context effects: State of the past/State of the art; 1992; Schuman, H.
- Calibration estimators in survey sampling; 1992; Deville, J. C., Sarndal, C.-E.
- Best pracices in disk-by-mail surveys; 1992; Witt, K. J., Bernstein, S.
- Data Quality in Mail, Telephone and Face to Face Surveys; 1992; De Leeuw, E. D.
- Effect of Questionnaire Design on the Quality of Survey Data; 1992; Sanchez, M. E.
- Computer-Assisted Survey Information Collection: A Review of CASIC Methods and Their Implications for...; 1992; Weeks, M. F.
- New Technology in Survey Research: Computer-Assisted Personal Interviewing (CAPI); 1992; Baker, R. P.
- Response-Order Effects in Likert-Type Scales; 1991; Chan, J. C.
- Understanding Mail Survey Response Behaviour. A Meta Analysis ; 1991; Skinner, S.J.; Childers, T.L.; Yammarino, F.J.
- Mode effects of cognitively designed recall questions: A comparison of answers to telephone and mail...; 1991; Dillman, D. A., Tarnai, J.
- Towards a response model in establishment surveys; 1991; Edwards, W. S., Cantor, D.
- The design and analysis of reinterview: An overview; 1991; Forsman, G., Schreiner, I.
- Response-time measurement in survey research. A method for CATI and a new look at nonattitudes; 1991; Bassili, J. N., Fletcher, J. F.
- Culture and the self: Implications for cognition, emotion, and motivation; 1991; Markus, H. R., Kitayama, S.
- Response strategies for coping with the cognitive demands of attitude measures in surveys; 1991; Krosnick, J. A.
- Dimensional analysis of ranking data; 1990; Brady, H. E.
- A study of procedures to identify and trim extreme sampling weights; 1990; Potter, F.
- Sampling Design for a Monitoring Plan for CATI Interviewing; 1990; Chapman, D. W., Weinstein, R. B.
- Measuring Nonresponse and Refusals to an Electronic Telephone Survey; 1990; Havice, M. J.
- Response Effects in Mail Surveys; 1990; Ayidiya, S. A., McClendon, M. J.